Time to TikTok?
TikTok is the latest social media platform to erupt into our daily phone scrolling. And although it might seem like the new kid on the block for us 30 somethings, Tiktok now has over 800 million active users worldwide (and counting!).
According to Globalwebindex 2019, 41% of its users are aged between 16 and 24, which makes sense as the designers of this snackable content platform aimed it at the under 18s.
And while that’s for sure a large portion of the user demographic, it does mean that 59% of its users are over the age of 24. Something to think about?
According to TikTok themselves, 90% of its users are using the app on a daily basis, so the audience is very engaged. But before we all jump on the latest social bandwagon, it’s important to stop and question. Is it right for my business?
If your target audience is young, creative or energetic – think kids, education, sports, clubs, creative outlets, yoga studios, dance clubs, PTs, then crack on! But if it’s not, you’ll need an authentic reason to be pushing out content in order to make your mark.
You have two choices here – create your own videos based on topics specific to you or use TikTok’s extremely clever #hashtag system to identify existing trends and topics and put your own brand spin on it (you’ll get better exposure this way).
My view?
If you can find a fun, authentic way to get amongst the conversation with your target market or, just as importantly, your future fans, then absolutely give it a go. Especially if you’re in one of the industries I’ve mentioned above – in which case it can do great things at a very low cost.
Just make sure you stay true to your brand and don’t forgo the billy basics when it comes to maintaining your core outreach channels (if you find yourself spending 3 hours mastering the latest #JLOSuperbowlChallenge instead of writing your latest email campaign then it might not reap the rewards your business needs).