The age of infobesity

Digital news readership has increased by 35% year on year, according to PAMCo. Combined print and digital readership surpassed 30 million for the first time.

There's been so much vital information to consume, and so much noise across all channels - news platforms, social media, your personal whatsapp feed, which seems to glow red with updates.

The result? Now more than ever, we're in an age of infobesity. There's so much to digest, so much shown to us, so much to keep up with.

So ask yourself, are you making sure your communications are properly relevant? Are they timely? Do they answer a consumer's need?

If you need help trying to cut through the noise and add value to your audience (the best way to create a response) then let us know.

We work with our clients daily to support their social content plan, communications plans and email marketing approach to boost engagement and stand out from the crowd.